Holistic Wellness

Fowl Dog for Life is En Pointe!

Autumn is finally here and instead of heading to the barn I was very excited to visit The French Market in Rumson, New Jersey to meet fellow equestrian and small business owner, Melissa Woodson of Fowl Dog.


We sat at a small bistro table sipping our coffee and tea and had a lovely conversation. I had intended an interview, but we have a lot in common and talked about so many things. Apparently my interview technique stinks when we start talking animals because I get excited!

Melissa is the proud owner of Fowl Dog, which she started in 2015 to fulfill a personal need. She has very active dogs and loves to take her dogs to the woods and the beach. While fun it meant a whole lot of dirt and debris in her truck.

Wait, did I mention Melissa is an equestrian? She owns several horses and trained for years with Mary Babick, President of the USHJA, and Max Amaya of Stonehenge Stables. More, she competed on the amateur jumper circuit in Florida and Saugerties. Of course as an equestrian she is no stranger to a dirty truck, but surely there was a better way to travel with her dogs and maintain a beautiful vehicle? But how did a woman on Wall Street know anything about starting a pet product line? 

“I went to school for art and fashion design but found my way to Wall Street, in a marketing and business development role.” Melissa Woodson

I’m no stranger to choosing a different path for myself in my thirties, and I know well the risks involved. But sometimes you have to take a leap of faith like Melissa did. Take a look at a few of the products from Fowl Dog.

Fowl Dog Products

Auto Accessories

Car products on the market just did not have the durability and quality that Melissa needed. So she decided to start her own line. Enter Fowl Dog cargo mat and seat cover.


With zero experience in manufacturing. Melissa left her job on Wall Street to build an amazing product that would fill a specific need. Pet auto accessories that are high quality, durable, and meant to last many years. This is a risk that I can absolutely relate to, and her product speaks for itself.


Fowl Dog Auto Accessories

We went out to her car where I saw firsthand how easy the seat liner and cargo liner are to install. A busy woman would not need to spend much time trying to set it up. Easy to fold, easy to install, and perfect to protect your car from dogs and children’s boosters alike. Well, perhaps not the boosters as much as the crumbs and shoe prints that inevitably ruin the seats.


The auto accessories were the first products available, but her perhaps best known products started to support breed-specific rescue. The Fowl Dog decals. Both Melissa and Paul Roesch of Tupee Studios, Head of Branding and Graphics for Fowl Dog, work together on a variety of vinyl stickers. There are an assortment of dog breeds, equestrian, and wild game & livestock. Something for everyone. What sets these apart is that each decal is digitally printed in small batches and come in an array of patterns such as camouflauge, paisley, and even argyle.  

The best thing? The sale of certain breed-specific decals benefit animal rescue through Fowl Dog for Charity.

Lifestyle Accessories

Recently, Fowl Dog introduced an accessory line which includes a gorgeous navy belt with red vizla en pointe- the logo for Fowl Dog, inspired by Melissa’s two Hungarian bird dogs. There are also a collar, a leash, key fob, tote, and throw blanket available. Leather details and high quality materials at a reasonable price.

I really enjoyed meeting Melissa and of course we talked about our dogs, especially her new French Bulldog lovingly nicknamed “Potato” and her horses. We share a love and affection for OTTBs and know several local equestrians in common. How have we only just met?

While Fowl Dog products are available for wholesale to retailers, her prime method of sales are through her website. Visit now and reap the benefits of impeccable detailing and durable material that makes even the dirtiest car or truck easy to clean. My Fowl Dog cargo mat protects the trunk from my dogs claws and hair. Of course, my trunk also doubles as a tack box, so the cargo mat is perfect for that as well!

Whether you own a horse or a dog, you can benefit from Fowl Dog products. I know I proudly rock mine. Created in New Jersey, manufactured in the US, and made with quality in mind.

Next time Melissa and I meet, we may have to incorporate her foal Cash and at least one dog. I have a feeling the “Potato” would love the attention. Rumor is she certainly has personality to spare. I do love an animal with attitude.

What is your favorite Fowl Dog product?



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